From the revered houses of OCM and GBTL-Grasim, comes our sister-concern, GRADO. As part of this synergy, GRADO is all set to scale new heights, by catering to the worsted, PV, PV-blends and cottons' segments. By providing a rich variation of fabrics and apparels to choose from, GRADO has already established itself as a leading luxury garment manufacturer in the market.
To give the brand a higher impetus, GRADO is also proud to have associated with, and been endorsed by the Shehenshah of Bollywood - Mr. Amitabh Bachchan.
Overview
Well revered for its quality and a leading name in the fabrics, apparel and fashion industry, OCM began its journey in 1924. In 1972, it forayed into manufacturing worsted fabrics for the Indian and overseas markets.
Today, the Company's ownership lies with the promoters of the Donear Group.
With the factory in Amritsar, Punjab, and the Corporate Office in Delhi, OCM is the 2nd largest manufacturer of worsted fabrics in the country, with an employee base of over 1500 people, working relentlessly towards achieving customer satisfaction.
The OCM factory spans across 37- acres with new generation technology. There is an in-house single-roof facility for every process - from fibre to fabric - through the stages of recombining, spinning, weaving, dyeing and finishing.
To ensure the premise of 'quality fabrics, quality finish', the OCM Quality Assurance Laboratory has successfully obtained accreditation from NABL - National Accreditation Body for Testing and Calibration.
Our lineage
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1908
Oriental Carpet Manufacturer's Company was formed in Smyrna, Turkey. (Now known as Izmir)
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1914
OCM became the largest employer in the Ottoman Empire
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1922
Post World War I, OCM's run came to a halt
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1922
National turbulence forced OCM to look for new centres
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1924
OCM India Mills was inaugurated in Amritsar, India
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1947
The Consta Constantinides era begins and sees a surge in production
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1973
The Birla era begins. The focus shifted from carpets to suits, as OCM created suits for a new India.
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1973
First integrated worsted unit opened – from fibre to fabric manufactured at one premises
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2007
W.L Ross and Co. enters the market and further modernised the plant
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2017
The Donear Group promoters' era begins. Refreshing the brand logo and bringing in Amitabh Bachchan as the brand ambassador.
Our Vision and Values
Our mission
Our mission is to become the first choice for consumers of a 'new' India, for superior quality fabrics, apparels and accessories.
Our vision
Our vision is to become the fastest growing player in the fashion fabrics market through acquisitions and organic expansion.
Our values
Our company Values are those by which we want our stakeholders and consumers to perceive us.
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Innovative
We are constantly looking for that ‘never-done-before’ aspect in our product offerings and processes, for our customers’ complete satisfaction
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Integrity
This demonstrates our steadfast commitment to ‘the given word’. We maintain honesty, and the highest ethical standards in work conduct, in every sphere.
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Leadership
We strive to create a pipeline of quality leadership across functions, through delegation and mentoring. Our conduct must be a model for all those who work with us.
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Excellence
We constantly push the envelope to excel in every act, every decision – always better than the last time around.
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Seek support,
give supportClose connect with each other has been a long-cherished value. This leads to freely seeking and extending help to one another.
Overview
GBTL is a pioneer in both fashion and technology, and stays ahead of the curve with an in-house design and development team.
The manufacturing facility, located at Bhiwani, Haryana in India is equipped with state-of-the art facilities to manufacture Polyester Viscose Fabric and its blends (linen, stretch, etc.) and cottons, which runs in a 24*7 mode to cater to the business needs. The manufacturing facility does not only produce quality fabric and yarn, but the technology and processes used have been enhanced keeping business needs and on-going trends in mind.
The Design Centre is equipped to conceptualize and develop designs. The in-house pool of design professionals work on a detailed market study and develop designs and concepts to cater to the latest fashion and business trends.
The Company has established Comprehensive standards of ISO 9001:2008, OHSAS 18001:2007, SA 8000:2008, EMS 14001:2004 and ENMS 50001:2011.
Our Resource Hub
Our Think Tank, the nerve centre and idea factory is known as GBTL Resource Centre. It isn’t restricted to providing garment samples, but also provides comprehensive product solutions to consumers. The centre at Bangalore is powered by an integrated team of qualified designers, garment technicians, quality analysts and pattern makers, who are committed to providing tailor-made product solutions.
Our lineage
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1938
Oriental Carpet Manufacturer's Company was formed in Smyrna, Turkey. (Now known as Izmir)
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1964
OCM became the largest employer in the Ottoman Empire
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2000-2001
Post World War I, OCM's run came to a halt
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2001-2003
National turbulence forced OCM to look for new centres
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2005-2006
OCM India Mills was inaugurated in Amritsar, India
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2007
The Consta Constantinides era begins and sees a surge in production
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2017-present
The Birla era begins. The focus shifted from carpets to suits, as OCM created suits for a new India.
Our Vision and Values
Our mission
To deliver leadership through operational excellence in quality, cost & service.
To deliver breakthrough products with speed through in-house manufacturing and strong outsourcing.
Our vision
To be a profitable company offering clothing solutions through product innovation and design, and to deliver superior value to all our stakeholders.
Our values
Our company Values are those by which we want our stakeholders and consumers to perceive us.
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Integrity
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Commitment
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Passion
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Seamlessness
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Speed